Scrum like the cool kids: Depop’s marketers think like a product team

Looks at the growth of youth marketplace Depop – described as a combination of Instagram and eBay.

Yoann Pavy is achingly cool, the kind of cool you can only acquire with numerous visits to Depop, the genre-defying peer-to-peer, social, second-hand shopping destination of which he is the head of digital marketing.

Founded in 2011 by Simon Beckerman, an Italian three-time entrepreneur, Depop arose from the observation that while peer-to-peer marketplaces existed successfully, they were : they weren’t optimised for mobile and they weren’t talking to the cool kids that went to vintage shops and spent their money on , not just clothes. But Depop’s unique offer has been to create a commercial venue for a community. Having founded a magazine back in 1998, PIG (People in Groove), which spoke to this community, Beckerman created Depop to let its readers buy the items in the title.

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