Screen Life: A view from the sofa – How multi-screening affects television watching
Cila WarnckeWarc
For more on Multi-screen Media Planning, see the July 2012 issue of Admap.
The Screen Life: A View from the Sofaconference in central London presented the results of research carried out by Cog on behalf of the UK TV marketing body, Thinkbox. Cog's brief was to study how multi-screening – defined as using at least one additional digital device such as a phone, laptop or tablet while watching TV – affects television viewing behaviour and its implications for marketing....