Samsung finds new tech markets as seniors embrace “aging at home”

Geoffrey Precourt

Samsung, the electronics giant, is finding new ways to engage and serve older consumers, who could often benefit from using smart digital tech in their daily lives.

Samsung, with its highly visible mobile and home-video technologies that appeal to younger consumers, also is securing a foothold among retirement-age boomers.

“There are a lot of misconceptions about the technology that has been designed for seniors,”...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today