Safe and innovative brands: What the ‘new normal’ will be in post-COVID Vietnam

The Mobile Marketing Association (MMA) recently hosted a webinar to shed light on Vietnamese consumer sentiment in the COVID-19 era.

Why it matters

The COVID-19 pandemic has adversely affected economies all over the world. With consumer behaviour changing abruptly, brands and businesses are grappling to make sense of the new normal. Vietnamese customers, however, are taking the crisis in their s

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