Rothy’s shows how small, growing brands can tap power of TV advertising

Rothy’s, a direct-to-consumer manufacturer of women’s and children’s footwear, has found that television advertising can deliver powerful impacts for its brand.

Rothy’s, a direct-to-consumer manufacturer of eco-friendly women’s and children’s footwear, has found that television advertising can deliver a sustainable impact for its brand.

The San Francisco-based enterprise – which makes shoes, costing up to $165, from recycled plastic bottles – was established in 2012. As a sign of its appeal, the company logged revenue growth of approximately 350% last year to $140 million, and expec

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