Robots promise the human touch

This event report argues that in the future, all advertising will be interactive, adapted to mobile phone screens, data-driven and conversational, with the last two characteristics fuelled by AI.

Artificial Intelligence will help advertisers make better, more human connections with consumers – and it's here now, the Festival of Media Global 2017 heard.

Emi Gal, CEO of Teads Studio, described how some brands are already using AI to create...