Rethinking 'one size fits all' social media: Hershey's Philippines 'Happygrams'

This article shows how Hershey Philippines created a mobile-first social media campaign to bring joy to Filipino women.

Rethinking 'One Size Fits All' Social Media: Hershey's Philippines 'Happygrams'

Low Lai ChowWarc

Consumers across Asia take social media very seriously, says MRM//McCann's Head of Strategy, Brendon Chase. In fact, usage in several South East Asian markets...

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