REI stands out on Black Friday – by closing its stores
When Black Friday rolls around this November, outdoor retailer REI once again will be closed.
It's a strategy that repeats a tactic employed by the retailer – which is organized as an outdoor-recreation consumers' co-operative – in 2015, when REI shut its 149 stores and sent its 12,000-plus employees home with pay, encouraging them to get outside and enjoy the day rather than getting swamped in the annual shopping maelstrom.
This year, REI is expanding its "#OptOutside" Black Friday campaign under the slogan "Will You...