Procter & Gamble’s four steps for enhanced multicultural marketing

Procter & Gamble, the fast-moving consumer goods manufacturer, is seeking to make sure that all of its marketing is imbued with deep multicultural insights.

For Procter & Gamble – the owner of blue-chip products like Tide detergent, Pampers diapers and Gillette razors – multicultural is every bit as much an economic issue as it is a social imperative.

Such a philosophy makes considerable sense “when you...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands