Procter & Gamble steps up to tackle systemic racism with marketing action

Stephen Whiteside

Procter & Gamble, the consumer-packaged goods manufacturer, is using the power of marketing to help tackle the systemic racism faced by the Black community in the United States.

Why it matters

Marketers have heightened their emphasis on diversity and inclusion in recent years, but a wave of protests following the death of George Floyd in Minneapolis in May 2020 now demands a heightened response. Failure to act in more decisive...

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