Procter & Gamble makes the case for changing gender portrayals in advertising

This event report outlines how Procter & Gamble, the FMCG company, is addressing the issue of outmoded gender portrayals in advertising.

Marc Pritchard already has taken on many of the marketing industry's bête noires – a list including digital measurement, the targeting-versus-reach debate, and the challenge of escaping the content "crap trap".

Speaking at the 2017 Cannes Lions International Festival of Creativity, however, the Chief Brand Officer from Procter & Gamble – the world's biggest advertiser, with an annual budget surpassing $7 billion – turned his gaze to an even

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