Preparing for the California Consumer Privacy Act: Welcome to GDPR “on steroids”

The California Consumer Privacy Act (CCPA) is set to come into force in 2020, and marketers should prepare for this legislation at the earliest opportunity.

Global marketers are still getting used to the General Data Protection Regulation (GDPR) – a regulatory framework that tightened restrictions on how companies can collect and leverage consumer data in the European Union.

Now, the California Consumer Privacy Act (CCPA) is introducing a broadly similar rulebook to the United States. While these stipulations officially will become law in January 2020 – and not be enforced for another six months after that –

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands