Politics and data: A double-edged digital sword

This event report addresses how digital data is changing the face of political communications, with potentially mixed results for voters.

Donald Trump's victory in last year's presidential election was a seismic political shock, but also served as a wake-up call about the ways that digital technology can shape outcomes both at the ballot box and, presumably, the check-out counter.

On the one hand, Trump's relationship with Cambridge Analytica – an enterprise 5,000 datapoints on 220 million American adults, and that uses algorithms and other automated tools in tapping "more than 100 data variables to model target audience groups and predict the behavior of like-minded people" – was perceived as a of his marketing strategy.

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