Podcasts play vital role in Spotify’s brand future

Spotify, the audio streaming platform, believes that podcasts will have a central role in driving its future growth.

Spotify, the audio-streaming service, is convinced that podcasts will fuel its brand ambitions.

“Becoming the world's number-one audio platform is a big mandate for us,” Dawn Ostroff, Spotify’s chief content officer, explained at SXSW 2019 in Austin, Texas. “And podcasting obviously plays a big role in that.”

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands