Piloting deletion: Naked Juicebar’s reverse nudge

Naked Juicebar lost sales when it removed a product line that appeared not to sell well – the reasons why were complex and important.

Naked Juicebar is a Swedish operation that was born at a surf beach in Australia, where founder Maria Wirén, on her travels, discovered a passion for home-made smoothies, supplied by her new partner Steve Collyer. Back in Sweden, the pair continued to...