Philadelphia feeds Facebook users – and boosts sales

This event report shows how Philadelphia, the cream-cheese line owned by Mondelez International, used Facebook to reach a consumer that is increasingly interested in mobile and video.

Philadelphia feeds Facebook users – and boosts sales

Stephen WhitesideWarc

"We believe that, very quickly, Facebook will become our largest single digital-selling channel," Bonin Bough, Mondelez International's chief media/ecommerce officer, told...