Healthcare companies are using technology to engage patients, providers, and payers across the entire product lifecycle. But before brands can accomplish business goals, their customers need to feel comfortable that the quality of their product or service experience will improve, too.

“How, then, do we harness the transformative power of digital technology to provide customer-centric digital experiences that drive value for our patients and our brands?” asked Tracy Yedlin, senior manager/customer engagement and marketing innovation at Takeda Pharmaceuticals USA.

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Tracy Yedlin, senior manager/customer engagement and marketing innovation, Takeda Pharmaceuticals USA

In answering this question, Yedlin cited a recent global survey of 2,346 pharma executives conducted by the Aurora Project, a group that focuses on patient-centricity within the pharma industry.