P&G’s Pritchard cites equality, sustainability and tech as the future of brands

P&G’s Chief Brand Officer, Marc Pritchard, believes that a focus on equality, sustainability and technology will drive the future of purpose-driven brands.

Marc Pritchard, chief brand officer at Procter & Gamble, believes that brands can be tools for positive change because brands are ubiquitous, they touch people’s lives every day, often multiple times a day, and for greater impact the industry needs to step up and collaborate.

He was speaking at the IAA (International Advertising Association) World Congress held in Kochi, India.

Pritchard has worked with Procter & Gamble for the last 37 years and has been chief brand officer for the last five years. He believes in the power of brands to serve people through ethics and responsibility, community...

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