P&G's Pritchard: Three priorities for the future of advertising

This article outlines three pressing issues for marketers to resolve, based on the views of Marc Pritchard, Chief Brand Officer at Procter & Gamble.

P&G's Pritchard: Three priorities for the future of advertising

Stephen Whiteside Warc

As Chief Brand Officer for Procter & Gamble, Marc Pritchard controls nearly $10 billion in advertising a year – the largest ad budget of any enterprise

Various debates and disagreements relating to measurement have led the core stakeholders in the marketing ecosystem to become sidetracked by , rather than directing their energies and resources towards engaging consumers.

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