P&G's Pritchard: The agency business must change

This event report outlines how Procter & Gamble, the FMCG giant, is seeking to transform its agency relationships.

P&G's Pritchard: The agency business must change

Reed Karaim

Marc Pritchard, Chief Brand Officer at Procter & Gamble, the largest advertiser in the world, crawled into the belly of the agency beast at the 4A's (American Association of Advertising...