P&G salutes digital trust, asks for more “less” in smart advertising

Geoffrey Precourt

Procter & Gamble, the consumer goods giant, has been at the forefront of driving change in the digital-marketing space, and has further ambitions to pursue in this space.

Marc Pritchard, Procter & Gamble’s Chief Brand Officer – and advertising’s sharpest prod – delivered digital marketers a ship-up-or-shape-out message a year ago: “We realize there is no sustainable advantage in a complicated, non-transparent, inefficient and fraudulent media supply chain."

The good news, as he reported to delegates at the Association of National Advertisers’ (ANA) 2018 Media Conference: “We can all be proud of the progress made on cleaning up the media supply chain.”

Marc Pritchard, Chief Brand Officer, Procter & Gamble

As evidence, he pointed to a piece of P&G innovation that, in early 2018, had the...

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