PepsiCo celebrates in-house creativity, speed and efficiency

This event report outlines how PepsiCo, the food and snacks group, is benefitting from the decision to create more content in-house.

PepsiCo celebrates in-house creativity, speed and efficiency

Geoffrey PrecourtWarc

It may not spell the end of the advertising agency, but the head of an 18-month-old PepsiCo creative resource much prefers the isolated productivity of an in-house facility....

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