Peloton is creating a closed-loop fitness brand where it manages everything from making hardware to crafting digital content and delivering goods – all with the goal of providing a seamless consumer experience.
The direct-to-consumer brand, which was founded in 2012 and is headquartered in New York, offers a product slate that includes:
- workout bikes, with a starting price of $2,245, that feature touchscreens giving access to its stream of digital content;
- treadmills commanding a base rate of $4,295, and similarly letting people view Peloton’s classes and other fitness content;
- app-based access to Peloton’s content for just over $19 a month....