Packaging, millennials offer FMCG opportunities in China

Shamni Pande

This article outlines how marketers can capitalize on new consumer trends including eating out, packaging and flavour profiles to grow market share during China's economic slowdown.

China's economic slowdown is forcing FMCG brands to rethink their growth strategies, but according to Jason Yu, General Manager – China for Kantar Worldpanel, a more challenging consumer climate doesn't mean that opportunities have dried up entirely....

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