Oreo taps seemingly endless love of playful, cultural brand connections

Oreo, the cookie brand owned by Mondelez International, has ensured its continuing relevance by mixing an emphasis on playfulness with a presence in popular culture.

Mondelez International’s Oreo is more than a cookie, more than a snackable brand. It’s an American icon – and its custodians fully expect to promote the delectable snack using a vast mix of consumer touchpoints.

Reports Justin Parnell, senior director/Oreo at Mondelez International, “We are creating culture to become a sustainable, long-term, growing brand that consumers adore and love.”

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