America’s most austere – and most revered – print publication continues to demonstrate that it is every bit as comfortable in a digital world, just as it has long been a best-practice anchor in the newspaper business.

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Lisa Ryan Howard, svp/advertising & general manager, The New York Times

The New York Times Co.’s Readerscope is an artificial intelligence (AI) project assembled by data scientists and ad-product developers to “help us get smart about who is reading what and where,” according to Lisa Ryan Howard, svp/advertising & general manager, media at the company.

And, as she told some 550 registrants at the Advertising Research Foundation’s (ARF) 2019 AUDIENCExSCIENCE conference, the success of that advertiser-friendly tool will support the introduction of Campaignscope, yet another machine-learning mechanism.