NY Times Co: AI offerings drive unprecedented audience insights

The New York Times Co., the media company, believes that contextual targeting represents a powerful resource for marketers.

America’s most austere – and most revered – print publication continues to demonstrate that it is every bit as comfortable in a digital world, just as it has long been a best-practice anchor in the newspaper business.

Lisa Ryan Howard, svp/advertising & general manager, The New York Times

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands