Audio content from National Public Radio (NPR) is now available in many places beyond the linear airwaves.
“With the advent of podcasts, and voice-first technologies like smart speakers or Siri … being able to meet our listening audience where they are has become very important,” Meg Goldthwaite, NPR’s chief marketing officer, told an audience at SXSW 2019 in Austin, Texas.
The shift to new distribution channels has brought undoubted opportunities, as it means the Washington, DC-based non-profit – which was originally founded in 1970 – can reach millions of ears, on-demand, using devices including Amazon Echo and Google Home, as...