NPR tackles the sonic branding challenge

National Public Radio (NPR), the broadcasting organization, is facing a new branding challenge as its content becomes available on a wider range of platforms.

Audio content from National Public Radio (NPR) is now available in many places beyond the linear airwaves.

“With the advent of podcasts, and voice-first technologies like smart speakers or Siri … being able to meet our listening audience where they are has become very important,” Meg Goldthwaite, NPR’s chief marketing officer, tol

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands