Nolo mindsets serve as driving trends in Australia’s alcohol sector

Atalia Chua

The appeal of Nolo, or non- and low-alcohol beverages, is increasing as consumers’ mindsets shift towards a taste for functional and healthy drinking.

A new Nolo lifestyle has taken over Australia’s alcohol beverage market. Nolo, or non and low alcohol, is a shift in consumers’ mindsets that has driven a taste towards functional and healthy drinking.

The recent “Nolo Normalises” webinar by IRI and GrowthScope,...

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