New Balance’s mobile gaming ad unit drives engagement and brand lift

New Balance wanted to promote its Fresh Foam sneakers to 13–24-year-olds in the United States, China and, Japan.

New Balance wanted to promote its Fresh Foam line of sneakers – which offer cushioned support for runners – to 13–24-year-olds in the United States, China, and Japan.

To help achieve that goal, it leveraged an in-app advertising unit...

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