Why it matters

Algorithm panic can be detrimental to a brand’s video strategy and ambitions. Lack of visibility and changes to platform algorithms are inevitable – What brand marketers and creators should do is to watch and respond to their audiences, rather than the algorithms, as all algorithm changes are geared toward increasing user satisfaction.


  • To encourage more time spent on content, avoid words that cue an exit, such as “Okay, thanks for joining me, that’s it for today”, or “So, those are our tips”.
  • Closed captions are incredibly important to increase watch time, as 85% of people watch Facebook videos with the sound off.
  • Full landscape video format has a higher relevancy score compared to square formats when it comes to long-form video content.

The notion that likes, dislikes and comments are ignored by the YouTube algorithm is a myth.