Netflix targets marketing "micro-moments"

Stephen Whiteside

This event report outlines how Netflix, the video-streaming service, is using the idea of micro-moments to inform its marketing strategy.

Netflix targets marketing "micro-moments"

Stephen WhitesideWarc

The playbook for promoting new films and TV shows has long relied on a familiar narrative.

"Movie marketing – and entertainment marketing – is very formulaic," Kelly Bennett, Netflix's...

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