NASCAR and Coca-Cola enhance sponsorship measurement

Geoffrey Precourt

This event report discusses how NASCAR and Coca-Cola have taken a more granular approach to proving the return on sponsorship investment.

NASCAR and Coca-Cola enhance sponsorship measurement

Geoffrey PrecourtWarc

The Coca-Cola Co., through a partnership with NASCAR, is getting a more detailed insight into the return on its sponsorship investment than could have been realized just a few years...

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