Media agency Mindshare's trends report for 2018, based on three months of intensive quantitative and qualitative research as well as social and search analysis, identifies five trends that will have an impact on a marketing industry that must look more laterally than ever, as communications evolve to dictate a brand's experience, convenience, safety, trust, and texture.
At its core, Mindshare's report is not interested in futurism. Each of the trends is affecting media and marketing now, and when it explores the implications of new technology, it's not talking about teleportation – these are changes that are taking place within devices...