Meet Jetblack, Walmart’s personal shopping concierge service

Walmart, the retail giant, is using a service called Jetblack to test the waters of digitally-driven, personalized shopping.

Jetblack, Walmart’s conversational commerce startup, chirped quietly to life in May 2018, expanding the digital agenda of the world’s biggest retailer among an invitation-only group of shoppers in New York City.

The goal, according to Jennifer Fleiss, Jetblack’s co-founder/CEO, is to unlock the secrets of what it takes to sell products via quick, intimate, text transactions that are tailored to the need of individual consumers, then apply the learning

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