Gerber has been a trusted provider of safe, healthy baby food and formula for decades.
In late 2017, the brand took this considerable equity beyond the high-chair-and-booster-seat set when it unveiled Dotti, a 24/7 text-based hotline that lets moms and dads grab their connected devices and ask for expert advice on subjects like infant nutrition, lactation, and sleep.
“Dotti is our one-to-one baby specialist,” Claudia Ciciliano, director/consumer engagement at Nestlé Infant Nutrition – the owner of Gerber – told a New York audience at the 2018 Digital Marketing World Forum North America.
Its...