Medibank goes digital for brand transformation in Australia

Brooke Hemphill

This article describes how Medibank, an Australian health insurer, changed its fortunes and customer experience (CX) offering through a digital transformation after years of under-investment in back-end technology and systems.

Can you come back from being the most complained about private health insurer in the Australian market?

In 2016, Medibank made the headlines for all the wrong reasons, single-handedly generating the greatest number of complaints to the Private Health Insurance...

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