“Rebates are reality,” insists Sarah Armstrong, a partner at McKinsey & Company.
Indeed, she told some 725 delegates at the Association of National Advertisers’ (ANA) 2018 Advertising Financial Management Conference, “they are...
McKinsey: Rebates continue to cripple transparency
McKinsey, the management consultancy, has found that rebates still play a key role in the media-agency ecosystem, despite considerable scrutiny being placed on this practice.
