McDonald’s marketing now offers an “emotional free sample”

McDonald’s, the quick-service restaurant chain, is tapping into the power of emotional marketing as it seeks to break through with consumers.

McDonald’s wants every marketing interaction to supply an “emotional free sample” for consumers.

Just as the restaurant chain specializes in serving up food as it provides hungry diners with a welcome moment of peace or pleasure, so the Chicago, Illinois-based company is giving its communications a positive emotional kick.

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