Mazda puts digital in the driving seat

Stephen Whiteside

This event report addresses how Mazda USA, the automaker, is leveraging digital media to engage consumers, whether they are actively looking to buy a car or not.

Mazda puts digital in the driving seat

Stephen WhitesideWarc

Digital media is increasingly where the rubber meets the road for auto brands – at least according to Mazda USA.

"Almost 60% of our efforts now are in the digital world, whether it's in-market,...

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