The biggest e-commerce challenge that companies are facing today, according to Mimrah Mahmood, APAC regional director of media solutions at Meltwater, is their “inability to scale”.
“A lot of organisations run things manually,” Mahmood observed at the recent FUTR Asia Summit in Singapore. “There’s someone copying things from an Excel file to another file, and once you start to realise that there are so many customers and you’re processing at fast pace, you start to become a machine in the whole loop.
“You get exhausted and [can’t] keep up with it.”
Summarising the three different opportunities in...