Mattel continues Barbie’s brand makeover

This event report outlines how Barbie, the doll range made by Mattel, has further enhanced efforts to transform its brand.

Just six months ago, Mattel's iconic Barbie brand was telling the story of its reinvention with three videos that spanned a half-century of marketing. And now there's a fourth.

With a #DadsWhoPlayBarbie program, "Our intent was to expand our reach –...