Marriott reinvents customer loyalty marketing with Bonvoy

Marriott, the hospitality giant, transformed its approach to customer loyalty with a new platform called Bonvoy.

Marriott Bonvoy, Marriott International’s newly consolidated customer-loyalty program, is more than a clever mash-up of Bon Voyage.

According to Karin Timpone, Marriott’s global marketing officer, the new branding stands in front of a complete re-imagining of customer loyalty at the company – and reflects the changing priorities of travelers.

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