Marketers are guilty of chasing efficiency at the expense of effectiveness

GroupM and Havas Media Group executives discuss the future of media agencies.

Media agencies shouldn’t rely on ‘Holy Grail’ CRM systems to solve their client’s problems, believes GroupM CEO Mark Lollback. Speaking during a fireside chat at The Future TV Advertising Forum (Sydney, February 2020), Lollback – a former Chief Marke

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