What every brand needs is a ‘north star’ that guides them regardless of which market they are operating in, according to Jessica Davey, Chief Marketing Officer at McCann Worldgroup APAC.
“A global brand needs to stand for something. What...
What every brand needs is a ‘north star’ that guides them regardless of which market they are operating in, according to Jessica Davey, Chief Marketing Officer at McCann Worldgroup APAC.
“A global brand needs to stand for something. What...
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