Mahindra Finance: Battling the rural India challenge

Ramesh Iyer, vice chairman and managing director, Mahindra Finance outlines the challenges of serving rural consumers in India and how digital could be the key to unlocking potential.

With nearly 70% of India’s population living in rural areas and with purchasing power and mobile connectivity on the rise there, several marketers have been eyeing the rural segment. However, consumers in the rural markets of India are vastly different...

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