Lowe’s taps VR and AR to tackle a $70 billion problem

Lowe's, the home-improvement chain, believes that virtual reality (VR) and augmented reality (AR) can encourage more consumers to undertake DIY projects.

Lowe's, the home-improvement chain, has been on a four-year journey to find the augmented reality (AR) and virtual reality (VR) sweet spot for customers at its more than 2,370 stores spread across the United States, Mexico, and Canada.

The problem is companies...

Not a subscriber?

Schedule your live demo with our team today