L’Oréal’s personalization formula aims for enhanced consumer utility

L’Oréal, the beauty giant, is tapping the power of personalization to build deeper relationships with consumers through a blend of digital and physical solutions.

L’Oréal, the cosmetics manufacturer, is leveraging personalization to address long-standing painpoints in the beauty space. And, by doing so, it hopes to deepen consumer relationships in the process.

A case in point is Perso, a smart device created by the company’s dedicated tech incubator that was unveiled at CES 2020, and is scheduled for launch in 2021. The appliance – which weighs one pound, is approximately six inches tall, and is powered by