L'Oréal’s e-commerce success formula

Stephen Whiteside

L'Oréal, the beauty company, is building an e-commerce playbook that is helping it succeed in this increasingly valuable arena.

E-commerce is an increasingly attractive way for L'Oréal to grow its brands.

The beauty giant – present in categories ranging from cosmetics to haircare and perfume – secured $2.5 billion in revenue from digital channels last year,...

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