LendingTree turns to lifetime value

LendingTree, the financial services company, has found that a shift to focusing on customer lifetime value has helped inform its marketing and broader strategy.

When LendingTree, the online lending marketplace, started out 22 years ago, it offered exactly one product: home mortgages.

“And a mortgage is not a product that consumers buy very frequently,” noted Akshay Tandon, LendingTree’s vice...

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